LOCAL, ETHICAL INGREDIENTS
The finest food is made with seriously special ingredients. That’s why sourcing the best – and getting to know our suppliers – is always a priority for us. We try to buy British wherever we can, and we only cook with sustainable-certified fish and free-range, RSPCA-approved meat. Even though it costs us more.
ABSOLUTELY NO FOOD WASTE
We cook all our dishes in very small batches, so we only make what we need. What’s more, the freezer preserves our meals the natural way, giving them a shelf life of almost 6 months, so we’re never left with any food waste.
IT’S ALL BY RUBY
Our founder, Ruby, really is doing all the cooking from her own kitchen. She’s a Leith’s-trained chef, and she’s completely passionate about filling Britain’s freezers with wholesome, homemade meals.
Being responsible and making sure our footprint is as small as possible really matters to us. That’s why we serve our food in biodegradable cardboard trays, and we pack it into eco-friendly packaging which we’d love you to upcycle*.
There really is nothing better than a freshly-made meal. So we prepare every single one of our dishes from scratch, and then pop them straight into the freezer to lock in the goodness of the ingredients, the natural way.
It’s basically like pressing ‘pause’ on a fresh dish that’s packed with nutrients – until you decide to press ‘play’ and reap the benefits, when you’re ready for a feast.
That way, we know you’ll get to enjoy every single one of our meals at its very best – as though it’s been freshly prepared for you there and then – from your own kitchen.
And, even better, there’s no need to plan ahead. Buon appetito!
NO MORE FOOD WASTE
The freezer reduces food waste the natural way. Its job is to ‘press pause’. No dubious preservatives needed.
BETTER FOR YOU
Frozen fruit and veggies are often more vitamin-rich than fresh ones. Why? Because they’re frozen as soon as they’re picked – which locks in all their goodness.
LOCAL IS ALWAYS IN SEASON
The freezer keeps seasonal produce ‘fresh’, meaning local is in season all year round. So it’s better for the planet. No need to fly in exotic ingredients from around the world!
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