ByRuby now stocked in Waitrose & Booths

ByRuby Waitrose Frozen Ready meals

ByRuby now stocked in Waitrose & Booths

Everything you need to know about our ByRuby x Waitrose launch...

You may have seen the very exciting news that we are now stocked in select Waitrose stores across the UK.

You might have noticed too that our packaging has a whole new look.

This is because we wanted to enter our first major supermarket listing with a serious bang. While we love our current packaging, we wanted to bring something really impactful, fun and colourful to the freezer aisle. We hope you love it as much as we do!

To start off with, we will be stocked in 54 stores, so before running to your local, do check the list of locations below, or head to our stockist page for a closer look! 

To celebrate the launch, we are doing an introductory offer: all Portions for 2 are being sold for £7. This is for a limited time only, so take advantage of it while you still can.

To see a list of the locations, see below. If you are nearby a store, please do go in and check us out, and if you post a picture or video, and tag us on Instagram (@byrubyfoods) or Tiktok (@byrubyfoods) with the hashtags #byrubyinwaitrose and #freezerrevolution, you could be in with the chance of winning a special prize from direct from the ByRuby HQ... 


Find our entire range with our brand new ByRuby chest freezers in the following stores:

Location Name Postcode
Guildford GU1 4QG
Welwyn Garden City AL8 6AB
Thame OX9 3ZD
St Albans AL3 4JZ


You can find these by the bakery section in each store, looking smart like below:

ByRuby freezers waitrose Ruby ready meals

And we'll be in aisle (with a select range of dishes depending on store) in the following:

Location Name Postcode
Billericay CM12 9BY
North Walsham NR28 0NB
Swaffham PE37 7HT
Oakgrove MK10 9SU
Kenilworth CV8 1JP
Worcester WR5 2JG
Stratford Upon Avon CV37 8LU
Maidenhead SL6 8AF
St Ives PE27 5BW
Bedford MK41 0UE
Wootton NN4 6HP
Oundle PE8 4NH
Woodley RG5 3JW
Harborne B17 9PP
Northwood HA6 2XB
Ruislip HA4 7DS
Thatcham RG19 3HN
Marylebone W1U 4SD
Gerrards Cross SL9 8ES
Egham TW20 9HZ
Aylesbury HP20 1AL
St Neots PE19 2BH
Stamford PE9 2PR
Hitchin SG5 1HF
Wantage OX12 8BD
Lutterworth LE17 4NF
Solihull B91 3QG
Sunningdale SL5 0HD
Twyford RG10 9EH
Oxford Botley Road OX2 0HH
Bracknell RG12 1RQ
Crewkerne TA18 8DA
Parkstone BH14 0AP
Sidmouth EX10 9YJ
Stroud GL5 2AP
Weston Super Mare BS23 3UZ
Saxmundham IP17 1EP
Kingsthorpe NN2 7BD
Godalming GU7 1HY
Leigh On Sea SS9 3JQ
Upminster RM14 3BT
Alcester B49 5DA
Bloomsbury WC1N 1JX
Kensington W8 6SA
Leighton Buzzard LU7 1DH
Newmarket CB8 8NY
Berkhamsted HP4 1HS
Hall Green B28 9EF
Stourbridge DY8 1HJ
Wallingford OX10 0EF

Booths stores we are available in

  • Ulverston
  • Kendal
  • Clitheroe
  • Lytham
  • St. Annes
  • Windermere
  • Keswick
  • Ilkley
  • Knutsford
  • Garstang
  • Hesketh Bank