ByRuby now stocked in Waitrose & Booths

Everything you need to know about our ByRuby x Waitrose launch...

You may have seen the very exciting news that we are now stocked in select Waitrose stores across the UK.

You might have noticed too that our packaging has a whole new look.

This is because we wanted to enter our first major supermarket listing with a serious bang. While we love our current packaging, we wanted to bring something really impactful, fun and colourful to the freezer aisle. We hope you love it as much as we do!

To start off with, we will be stocked in 54 stores, so before running to your local, do check the list of locations below, or head to our stockist page for a closer look! 

To celebrate the launch, we are doing an introductory offer: all Portions for 2 are being sold for £7. This is for a limited time only, so take advantage of it while you still can.

To see a list of the locations, see below. If you are nearby a store, please do go in and check us out, and if you post a picture or video, and tag us on Instagram (@byrubyfoods) or Tiktok (@byrubyfoods) with the hashtags #byrubyinwaitrose and #freezerrevolution, you could be in with the chance of winning a special prize from direct from the ByRuby HQ... 

Find our entire range with our brand new ByRuby chest freezers in the following stores:

You can find these by the bakery section in each store, looking smart like below:

And we'll be in aisle (with a select range of dishes depending on store) in the following: